Ok, so I'm sure that title's been used before to describe
Prada's SS11 collection but it's just too appropriate and easy to reference such an over-the-top, fruit-filled catwalk show with the infamous Gwen Stefani lyric. In fact, I think it would be churlishly inappropriate not to.
I'm mostly covering the show now, three months after it happened because the marketing team at
Prada have done their job a little too well with their video campaign. I'm a sucker for a cool video campaign, and this is one of the most visceral I've seen in terms of making you really
need the clothes.
I wasn't even a fan of the looks Miuccia Prada sent down the runway in Milan in September, but after the toe-tapping glory of the above video I'm now pining for clashing prints, enormous sunhats, gigantic stripes, platform boaters - and most importantly - Oompa Loompa sunglasses.
What is it with me and sunglasses? Someone recently asked why my blog is so summery when the weather outside is ridonkulously cold. I gave the rather saccharine answer, 'because it's always summer in my head'. Which is probably the lamest thing I've ever said, but it's completely true. I fall to pieces in winter as things seem so lacklustre, to the point where I often try to make myself feel better by pretending it's summer, whacking up the heating and wearing a bikini to lounge around on the sofa.
I don't really. I've tried it, but it's too cold in my house not to layer up, even with the boiler on full blast.
I love a bit of a paradox, so the fact that Mrs. Prada (as Miuccia is so often referred to) has termed this collection 'Minimal Baroque' fills me with a certain delight. In that, 'that term really doesn't make sense but I still get what she means, me and this really famous designer are sooooo on the same page.'
Check out the
actual video by the guys behind the Prada soundtrack song too. The song's called Mirando by Ratatat and the video is proper visceral as in it's devoid of fashion-forward brights and finger-clicking models and is full of explosions and people being shot.
I'm still a little bit addicted.
(Images:
Style.com)
