In Bloom

As a campaign video this new creation from Mulberry captivates, with the graphic flowers blooming in time to the toe-tapping tune.

Here's an intriguing insight into how the film was made:

Framestore (who have previously worked on high-end commercials as well as projects for Harry Potter and the Deathly Hallows and Avatar) created the digital, arty animation by cutting out hundreds of images and allowing them to move independently within a defined 3D space. Every available element from each image was isolated and 'freed' from the backdrop, allowing them to move in dreamlike, illusory layers within the images.

I'm not such a fan of Mulberry's SS11 collection though.  I'm getting bored of the English Country Garden theme they rely on so heavily.  I know it's their trademark, but Emma Hill needs to mix it up just a little: The clothing is starting to feel dated instead of fresh and alluring.

Head-to-toe denim?  Done.  Floral floral floral? Done.  Ankle boots with sweet dresses? Done done done.  As a safe option, the clothes are still pretty.  They just aren't very inspiring.

That cute little piglet more than makes up for any oversight in the design department though.  I think I might have to skip my usual Sunday bacon sandwich in his honour!

  

(Spring Summer 2011 - The Campaign from Mulberry on Vimeo)